If you’re starting a new business, establishing a strong social media following is essential for establishing your brand name. This is something I learned real quick when I launched my universal socket set store online a few years back, and it’s something I believe all entrepreneurs should learn about too.
Social Media Marketing is one of the most cost-effective online marketing methods, and is especially beneficial for start-up organizations and entrepreneurs. It’s a fast and easy way to both build and discovery key customer bases, and to spread your message to the masses! Here are some basics as outlined by the social media marketing professionals at this seo manchester company that should help you get started in the world of SMM.
What is Social Media Marketing?
Social Media Marketing is a method of promoting your business through viral social media channels, such as Facebook, LinkedIn, Twitter, YouTube, Instagram, etc. On these sites, you build an audience of “followers,” individuals who may be interested in your product or service, and who would love to learn more about what you do!
Gail Kinsey runs the marketing for several companies including this luxury scented candles store and this botox orland park business and beauty treatments Milton Keynes clinic and notes “Moreover, the content that you share on these social media channels can be shared and reach new audiences and potential customers, and best of all it’s free!”
How Do I Get Started with Social Media Marketing?
Getting started with social media marketing is easy:
First, decide which channels are most appropriate for your business. Is Facebook the best option, or perhaps LinkedIn? Perhaps Twitter is a better way to reach your audience, or even a combination of the three.
Kate Nielsen runs the social media for Elderwerks and this personal trainer manchester entrepreneur and notes “Whichever channels you decide to establish professional profiles on, make sure you have a solid content plan. A content plan helps you to decide which articles, blog posts, photos, videos, etc, you’d like to share on social media with your audience.”
Scheduling regular posts on your channels, ensures regular engagement with your audience, and builds your brand’s reputation and name.
If you are having problems gaining traction, there are sites where you can buy followers to kickstart your social media accounts into high gear. Something you should definitely consider.
Karly Kammon runs the marketing for this waterfall bathroom taps retailer and this garden turf retailer and says “After you’ve developed a content plan, the next step is measure your engagement results. Successful social media marketing campaigns regularly assess how many “likes,” “shares,” and new followers each campaign or content type generates, which further helps you define what types of content your audience craves.”
With these insights, you can develop more targeted copy and creative, and steadily build a following of avid readers and potential customers for your start-up that will only continue to build over time!